Jeff Grayson is a hands-on technology leader with a 20+ year record running digital transformations for iconic brands. He is a business-minded innovator with deep direct-to-consumer experience in the health & wellness, travel & hospitality and franchise industries. Prior to joining Radiance, Jeff was Orangetheory’s Chief Digital and Technology Officer (CDTO) where he led technology globally for the 1,500-unit brand, guided e-commerce strategy, and directed development of the Orangetheory Mobile App. Prior to Orangetheory, Jeff spent eight years in the ski industry as CIO and SVP of Digital Platforms at Intrawest/Alterra where he led teams that built the IKON PASS and was part of the leadership team that took Intrawest public (NYSE: SNOW). Prior to Intrawest/Alterra, Jeff spent eleven years as the CIO of Equinox Holdings.
Jeff holds a joint CS/MBA degree from NYU's Stern School of Business and NYU's Courant Institute of Mathematics and a BA in International Relations and Economics from the University of Pennsylvania. Jeff is married with two children (Amelia 15, Alec 13), is a snowboarder, hiker and cyclist and lives in Boulder, CO.
