Ariel is a seasoned franchise executive with a track record of driving growth-oriented business strategies. With a wealth of leadership experience in marketing, operations, revenue strategy and innovation, Ariel champions a data-driven approach and unwavering focus, inspiring teams to achieve category-leading excellence. Her rich background in hospitality, health, wellness and beauty bestow her with a deep understanding of the luxury consumer landscape, allowing her to deliver unparalleled guest experiences while driving profits and success for business owners.