Tucked away in a new shopping mall in a growing part of Minneapolis, Woodhouse Maple Grove Spa offers an oasis of wellness and beauty, a place that strives to be the spa where everybody knows your name.

In fact, Woodhouse has honed in on how important a person’s name is to them and their service to their guests begins by using it—they greet guests with it, they put special occasions on a sandwich board at the entrance to the spa treatment areas, and every locker room has a chalkboard hanging from it with the guest’s name and wishes for a happy birthday or congratulations on an impending birth. Spa attendants, therapists and receptionists all make a point of using guest names when interacting with them. It’s a personal touch in a crowded world.

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